No one is listening

Once the product is ready for its debut, it’s time to let the world know. So you do. You just forgot one thing….No one cares. Absolutely no one is listening. For Leaflets, we developed a 12-channel marketing strategy in order to test the waters and see what will work for the immediate and near future…

Down the stretch

We look to the left, then we look to the right. We then turn on the jets and head to the finish line. Nerves have set in. Did we fix all of the bugs? Will anyone actually download it? Will it work? Will it fail? These are all questions “time” will have to answer. In…

Day 7: Instant gratification

There’s one thing I’ve always wondered: Why do people enjoy earning virtual rewards (i.e. profile badges). In the grand scheme of things it doesn’t mean much. This is often seen in mobile gaming (coming from a self-proclaimed non-gamer). In the past, I feel as if people played games they loved because of the fun it…