New (Wrong) Direction

Let’s just say I’m intrigued. In school, have you ever completed a homework assignment, only to realize that the problems you’ve just spent 2 hours solving were not the ones assigned to you? So now you must spend an additional 2 hours solving the correct problem or risk getting a zero. Then after spending the…

How to grow when you’re a nobody

I enjoy reading blogs touting advice on how to grow to 1,000 users in 10 minutes. It’s satire. It’s comical, because in reality, there is no 10-step or 30-minute advice that can help a new startup grow its userbase and sustain that growth. Instead of spending precious time reading these comedic pieces of literature, I’ve…

No one is listening

Once the product is ready for its debut, it’s time to let the world know. So you do. You just forgot one thing….No one cares. Absolutely no one is listening. For Leaflets, we developed a 12-channel marketing strategy in order to test the waters and see what will work for the immediate and near future…