Let’s just say I’m intrigued.
In school, have you ever completed a homework assignment, only to realize that the problems you’ve just spent 2 hours solving were not the ones assigned to you? So now you must spend an additional 2 hours solving the correct problem or risk getting a zero. Then after spending the extra time to complete the correct problems, you go to class the next day and are greeted by a substitute teacher with a video documentary of the like of Einstein. The substitutes conveniently mentions nothing of the homework that was originally due. Try to recall that feeling as you sit in your small desk chair. Well, that’s the feeling we have right about now.
After working for months on a product that seems to evolve at every minute, we monitored how our small amount of users were engaging with the product (good news: we actually had something to monitor). There was one problem. They weren’t engaging with the product as we had hoped. They were doing something a little different. We poked and prodded to get them to change their tune and participate in the way we wanted them to participate, but those stubborn users would not budge. They wanted to use the product in the way that worked best for them. Okay?
So our team took a couple steps back and instead of wasting money on trying to get these users to confirm to our structured ways, we decided to bend the rules a little. By “a little” I mean “a lot.” We essentially walked 12 paces back to the drawing board and redesigned our project from the viewpoint and perspective our users. Bingo. We came up with a way to satisfy the mission our product while also satisfying our users.
So this is where we stand. We are in the process of launching phase 2 of Leaflets. This time, we created something with our users in mind. Because, isn’t that what it’s all about, anyways?