Someone handed me a small piece of thick cardboard and said, “Here’s my information.”
I took a picture of the card then preceded to throw it away. That small piece of paper is what some call a “business card” and others refer to it as a waste of paper.
Within certain industries, I believe we are experiencing the demise of the business card. Once upon a time, a business card was a sign of legitimacy. It was signal to those you came in contact with that you had a business and it was in order. Now I fear that is has become a sign of how far “behind the times” you are. I view business cards in the same way as I view business plans. In some industries, a business plan might be required. For example, if you are attempting to obtain a business loan from a bank, a business plan might be required. But in the fast pace technology environment, business plans are always evolving, so the life of a tree is oftentimes spared in these cases.
So should you spend a hard earned $14.99 for a set of 100 business cards that may or may not ever get passed out, and if they do make it into the hands of a potential client, customer, or partner will have a 80% chance of finding itself in the trash bin? I guess it depends….
How much do you value the life of a tree?