That idea you have will always be terrible…until you execute.
I attended a business/entrepreneurship meeting today. The room was filled with young professionals across a multitude of industries. There was a small population of entrepreneurs, but most were working for a larger company. Many of the individuals had ideas to start something, but had never really pursued their idea. The only real commonality of the group was that we attended the same church. The audience for this post will be for this latter group of people, the “idea bearers”.
In many of my social circles, I often find myself surrounded by “idea bearers.” These are individuals with venture ideas, however good or bad, they have yet to pursue. Many of these ideas have been sitting in the pockets of their minds for years and years, but for whatever reason, they have made little to no action to pursue those ideas. As a natural born entrepreneur, I find it difficult to understand “idea bearers.” Especially when I notice that the lack of execution for most is not due to a lack of passion or motivation as I’ve seen some in tears as they explain their vision. The truth is, there are multiple reasons to not execute on an idea, but you will never find those reasons until you execute. It’s somewhat of a catch 22. You have to execute before you can execute.
This is why I believe it is important to tell everyone you know about your idea. Get insights from people in that particular space. Get feedback even from people who have no knowlege of the space. The point is to begin talking about your idea. Talk through cloudy points. Have discussions about the first step. Then do something. Only then will you be able to gain (or lose) confidence in your idea. The goal is not to take an idea and create the next Google. The goal is to take your idea and begin to build on it or eliminate it from your brain.
Your idea will always be dumb until you execute on it.